Research & Product Design
AB INBEV FOUNDATION
A digital ecosystem designed to connect individuals with healthcare providers, helping users evaluate their alcohol consumption, receive tailored recommendations, and access care virtually or in clinics.
Year :
2023 - 2024
Industry :
Healthcare / Saas
Client :
AB InBev
Project Duration :
1 year
Problem :
Alcohol misuse is a global public health issue, but patients often face challenges like fragmented health tracking, complicated appointment booking, and inconsistent provider availability. This lack of continuity makes it difficult for users to receive timely and effective care.
Solution :
We designed two interconnected platforms (patients and providers), plus an administrator panel. The solution included self-assessment screenings, personalized onboarding, appointment scheduling, and centralized provider management — all with educational resources and tracking tools to improve long-term outcomes.
Challenge :
The biggest challenge was accommodating a very broad user base (different ages, education levels, and digital literacy) while balancing simplicity with complex functionality. We also had to adapt onboarding flows depending on entry points and create a unified scheduling system for providers across multiple clinics.
Summary :
By leading research with 150+ user interviews in Bogotá, we synthesized insights into a seamless, cross-platform design. The outcome was a simplified, research-driven system that improved usability for patients and providers, centralized critical data, and achieved 10/10 client satisfaction.
More Projects
Research & Product Design
AB INBEV FOUNDATION
A digital ecosystem designed to connect individuals with healthcare providers, helping users evaluate their alcohol consumption, receive tailored recommendations, and access care virtually or in clinics.
Year :
2023 - 2024
Industry :
Healthcare / Saas
Client :
AB InBev
Project Duration :
1 year
Problem :
Alcohol misuse is a global public health issue, but patients often face challenges like fragmented health tracking, complicated appointment booking, and inconsistent provider availability. This lack of continuity makes it difficult for users to receive timely and effective care.
Solution :
We designed two interconnected platforms (patients and providers), plus an administrator panel. The solution included self-assessment screenings, personalized onboarding, appointment scheduling, and centralized provider management — all with educational resources and tracking tools to improve long-term outcomes.
Challenge :
The biggest challenge was accommodating a very broad user base (different ages, education levels, and digital literacy) while balancing simplicity with complex functionality. We also had to adapt onboarding flows depending on entry points and create a unified scheduling system for providers across multiple clinics.
Summary :
By leading research with 150+ user interviews in Bogotá, we synthesized insights into a seamless, cross-platform design. The outcome was a simplified, research-driven system that improved usability for patients and providers, centralized critical data, and achieved 10/10 client satisfaction.
More Projects
Research & Product Design
AB INBEV FOUNDATION
A digital ecosystem designed to connect individuals with healthcare providers, helping users evaluate their alcohol consumption, receive tailored recommendations, and access care virtually or in clinics.
Year :
2023 - 2024
Industry :
Healthcare / Saas
Client :
AB InBev
Project Duration :
1 year
Problem :
Alcohol misuse is a global public health issue, but patients often face challenges like fragmented health tracking, complicated appointment booking, and inconsistent provider availability. This lack of continuity makes it difficult for users to receive timely and effective care.
Solution :
We designed two interconnected platforms (patients and providers), plus an administrator panel. The solution included self-assessment screenings, personalized onboarding, appointment scheduling, and centralized provider management — all with educational resources and tracking tools to improve long-term outcomes.
Challenge :
The biggest challenge was accommodating a very broad user base (different ages, education levels, and digital literacy) while balancing simplicity with complex functionality. We also had to adapt onboarding flows depending on entry points and create a unified scheduling system for providers across multiple clinics.
Summary :
By leading research with 150+ user interviews in Bogotá, we synthesized insights into a seamless, cross-platform design. The outcome was a simplified, research-driven system that improved usability for patients and providers, centralized critical data, and achieved 10/10 client satisfaction.