About me
design | research | marketing
I design sleek digital products for SaaS and tech companies, blending strategy, research, and growth into experiences people actually want to use.
With 5+ years in product design, research and marketing, I turn complexity into clarity and ideas into launches that scale.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Research
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Growth Marketing
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. AI Driven Solutions
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Research
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Growth Marketing
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. AI Driven Solutions
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Research
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Growth Marketing
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. AI Driven Solutions
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From marketing to product, I’ve built my path as a Sr. Product Designer focused on UX, research, and growth, crafting digital experiences that are both impactful and scalable.
Designer & growth partner
Selva
2025 - Present
Designer & growth partner
Selva
2025 - Present
Designer & growth partner
Selva
2025 - Present
Sr. Designer & Researcher
Atomic Health
2024 - 2025
Sr. Designer & Researcher
Atomic Health
2024 - 2025
Sr. Designer & Researcher
Atomic Health
2024 - 2025
Sr. Designer & Researcher
Blinkpath
2024 - 2025
Sr. Designer & Researcher
Blinkpath
2024 - 2025
Sr. Designer & Researcher
Blinkpath
2024 - 2025
Lead Designer & Researcher
Light-it
2022-2024
Lead Designer & Researcher
Light-it
2022-2024
Lead Designer & Researcher
Light-it
2022-2024
Lead Designer
Superior CS
2021-2022
Lead Designer
Superior CS
2021-2022
Lead Designer
Superior CS
2021-2022
design & paid media
Selva
2020 - 2021
design & paid media
Selva
2020 - 2021
design & paid media
Selva
2020 - 2021
UX Design & Paid Media
Megatlon & Fiter
2019 - 2020
UX Design & Paid Media
Megatlon & Fiter
2019 - 2020
UX Design & Paid Media
Megatlon & Fiter
2019 - 2020
Digital Marketing Specialist
JLL
2018 - 2019
Digital Marketing Specialist
JLL
2018 - 2019
Digital Marketing Specialist
JLL
2018 - 2019
My Tech Stack
My tech stack bridges creativity and strategy — blending design, AI, research, and growth marketing to deliver products that perform and inspire.
Product Design Tools
I leverage platforms like Figma, FigJam, Framer, Webflow, Notion AI, ClickUp, Uizard, Proto.io, Visily, UX Pilot — plus accessibility standards like WCAG and essential plugins — to design, collaborate, and deliver seamless product experiences.
Product Design Tools
I leverage platforms like Figma, FigJam, Framer, Webflow, Notion AI, ClickUp, Uizard, Proto.io, Visily, UX Pilot — plus accessibility standards like WCAG and essential plugins — to design, collaborate, and deliver seamless product experiences.
AI Tools
I leverage with the newest AI platforms like Google AI Studio, Higgsfield, MidJourney, Kling AI, OpenAI, Adobe, Lovable, Runway and many more to streamline design processes and automate tasks.
AI Tools
I leverage with the newest AI platforms like Google AI Studio, Higgsfield, MidJourney, Kling AI, OpenAI, Adobe, Lovable, Runway and many more to streamline design processes and automate tasks.
Research Tools
I use platforms like Maze, Dovetail, Notably, Userlogy, Looppanel, and Outset to conduct user research, synthesize insights, and validate product decisions with speed and precision.
Research Tools
I use platforms like Maze, Dovetail, Notably, Userlogy, Looppanel, and Outset to conduct user research, synthesize insights, and validate product decisions with speed and precision.
Growth Marketing Tools
I leverage Meta Ads, LinkedIn Ads, Google Ads, Looker Studio, SEMrush, SurferSEO, Supermetrics, Mixpanel, Firebase, Google Analytics, Hotjar, FullStory, Amplitude and more to drive growth and optimize performance.
Growth Marketing Tools
I leverage Meta Ads, LinkedIn Ads, Google Ads, Looker Studio, SEMrush, SurferSEO, Supermetrics, Mixpanel, Firebase, Google Analytics, Hotjar, FullStory, Amplitude and more to drive growth and optimize performance.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
design | research | marketing
I design sleek digital products for SaaS and tech companies, blending strategy, research, and growth into experiences people actually want to use.
With 5+ years in product design, research and marketing, I turn complexity into clarity and ideas into launches that scale.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Research
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Growth Marketing
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. AI Driven Solutions
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Research
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Growth Marketing
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. AI Driven Solutions
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Research
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Growth Marketing
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. AI Driven Solutions
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From marketing to product, I’ve built my path as a Sr. Product Designer focused on UX, research, and growth, crafting digital experiences that are both impactful and scalable.
Designer & growth partner
Selva
2025 - Present
Designer & growth partner
Selva
2025 - Present
Designer & growth partner
Selva
2025 - Present
Sr. Designer & Researcher
Atomic Health
2024 - 2025
Sr. Designer & Researcher
Atomic Health
2024 - 2025
Sr. Designer & Researcher
Atomic Health
2024 - 2025
Sr. Designer & Researcher
Blinkpath
2024 - 2025
Sr. Designer & Researcher
Blinkpath
2024 - 2025
Sr. Designer & Researcher
Blinkpath
2024 - 2025
Lead Designer & Researcher
Light-it
2022-2024
Lead Designer & Researcher
Light-it
2022-2024
Lead Designer & Researcher
Light-it
2022-2024
Lead Designer
Superior CS
2021-2022
Lead Designer
Superior CS
2021-2022
Lead Designer
Superior CS
2021-2022
design & paid media
Selva
2020 - 2021
design & paid media
Selva
2020 - 2021
design & paid media
Selva
2020 - 2021
UX Design & Paid Media
Megatlon & Fiter
2019 - 2020
UX Design & Paid Media
Megatlon & Fiter
2019 - 2020
UX Design & Paid Media
Megatlon & Fiter
2019 - 2020
Digital Marketing Specialist
JLL
2018 - 2019
Digital Marketing Specialist
JLL
2018 - 2019
Digital Marketing Specialist
JLL
2018 - 2019
My Tech Stack
My tech stack bridges creativity and strategy — blending design, AI, research, and growth marketing to deliver products that perform and inspire.
Product Design Tools
I leverage platforms like Figma, FigJam, Framer, Webflow, Notion AI, ClickUp, Uizard, Proto.io, Visily, UX Pilot — plus accessibility standards like WCAG and essential plugins — to design, collaborate, and deliver seamless product experiences.
Product Design Tools
I leverage platforms like Figma, FigJam, Framer, Webflow, Notion AI, ClickUp, Uizard, Proto.io, Visily, UX Pilot — plus accessibility standards like WCAG and essential plugins — to design, collaborate, and deliver seamless product experiences.
AI Tools
I leverage with the newest AI platforms like Google AI Studio, Higgsfield, MidJourney, Kling AI, OpenAI, Adobe, Lovable, Runway and many more to streamline design processes and automate tasks.
AI Tools
I leverage with the newest AI platforms like Google AI Studio, Higgsfield, MidJourney, Kling AI, OpenAI, Adobe, Lovable, Runway and many more to streamline design processes and automate tasks.
Research Tools
I use platforms like Maze, Dovetail, Notably, Userlogy, Looppanel, and Outset to conduct user research, synthesize insights, and validate product decisions with speed and precision.
Research Tools
I use platforms like Maze, Dovetail, Notably, Userlogy, Looppanel, and Outset to conduct user research, synthesize insights, and validate product decisions with speed and precision.
Growth Marketing Tools
I leverage Meta Ads, LinkedIn Ads, Google Ads, Looker Studio, SEMrush, SurferSEO, Supermetrics, Mixpanel, Firebase, Google Analytics, Hotjar, FullStory, Amplitude and more to drive growth and optimize performance.
Growth Marketing Tools
I leverage Meta Ads, LinkedIn Ads, Google Ads, Looker Studio, SEMrush, SurferSEO, Supermetrics, Mixpanel, Firebase, Google Analytics, Hotjar, FullStory, Amplitude and more to drive growth and optimize performance.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
design | research | marketing
I design sleek digital products for SaaS and tech companies, blending strategy, research, and growth into experiences people actually want to use.
With 5+ years in product design, research and marketing, I turn complexity into clarity and ideas into launches that scale.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Research
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Growth Marketing
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. AI Driven Solutions
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Research
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Growth Marketing
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. AI Driven Solutions
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Research
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Growth Marketing
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. AI Driven Solutions
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From marketing to product, I’ve built my path as a Sr. Product Designer focused on UX, research, and growth, crafting digital experiences that are both impactful and scalable.
Designer & growth partner
Selva
2025 - Present
Designer & growth partner
Selva
2025 - Present
Designer & growth partner
Selva
2025 - Present
Sr. Designer & Researcher
Atomic Health
2024 - 2025
Sr. Designer & Researcher
Atomic Health
2024 - 2025
Sr. Designer & Researcher
Atomic Health
2024 - 2025
Sr. Designer & Researcher
Blinkpath
2024 - 2025
Sr. Designer & Researcher
Blinkpath
2024 - 2025
Sr. Designer & Researcher
Blinkpath
2024 - 2025
Lead Designer & Researcher
Light-it
2022-2024
Lead Designer & Researcher
Light-it
2022-2024
Lead Designer & Researcher
Light-it
2022-2024
Lead Designer
Superior CS
2021-2022
Lead Designer
Superior CS
2021-2022
Lead Designer
Superior CS
2021-2022
design & paid media
Selva
2020 - 2021
design & paid media
Selva
2020 - 2021
design & paid media
Selva
2020 - 2021
UX Design & Paid Media
Megatlon & Fiter
2019 - 2020
UX Design & Paid Media
Megatlon & Fiter
2019 - 2020
UX Design & Paid Media
Megatlon & Fiter
2019 - 2020
Digital Marketing Specialist
JLL
2018 - 2019
Digital Marketing Specialist
JLL
2018 - 2019
Digital Marketing Specialist
JLL
2018 - 2019
My Tech Stack
My tech stack bridges creativity and strategy — blending design, AI, research, and growth marketing to deliver products that perform and inspire.
Product Design Tools
I leverage platforms like Figma, FigJam, Framer, Webflow, Notion AI, ClickUp, Uizard, Proto.io, Visily, UX Pilot — plus accessibility standards like WCAG and essential plugins — to design, collaborate, and deliver seamless product experiences.
Product Design Tools
I leverage platforms like Figma, FigJam, Framer, Webflow, Notion AI, ClickUp, Uizard, Proto.io, Visily, UX Pilot — plus accessibility standards like WCAG and essential plugins — to design, collaborate, and deliver seamless product experiences.
AI Tools
I leverage with the newest AI platforms like Google AI Studio, Higgsfield, MidJourney, Kling AI, OpenAI, Adobe, Lovable, Runway and many more to streamline design processes and automate tasks.
AI Tools
I leverage with the newest AI platforms like Google AI Studio, Higgsfield, MidJourney, Kling AI, OpenAI, Adobe, Lovable, Runway and many more to streamline design processes and automate tasks.
Research Tools
I use platforms like Maze, Dovetail, Notably, Userlogy, Looppanel, and Outset to conduct user research, synthesize insights, and validate product decisions with speed and precision.
Research Tools
I use platforms like Maze, Dovetail, Notably, Userlogy, Looppanel, and Outset to conduct user research, synthesize insights, and validate product decisions with speed and precision.
Growth Marketing Tools
I leverage Meta Ads, LinkedIn Ads, Google Ads, Looker Studio, SEMrush, SurferSEO, Supermetrics, Mixpanel, Firebase, Google Analytics, Hotjar, FullStory, Amplitude and more to drive growth and optimize performance.
Growth Marketing Tools
I leverage Meta Ads, LinkedIn Ads, Google Ads, Looker Studio, SEMrush, SurferSEO, Supermetrics, Mixpanel, Firebase, Google Analytics, Hotjar, FullStory, Amplitude and more to drive growth and optimize performance.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.